Digital ad fraud and why it should worry youIn today’s technology and digital era, we are still talking too less about digital ad fraud. Read on to know the scale of digital ad fraud…Apr 5Apr 5
Performance, Digital or Growth Marketing — Breaking the mythsThere has been a surge lately with organizations looking to hire for above mentioned roles. However, there are stark differences with each…Mar 21, 2023Mar 21, 2023
How my Unsuccessful Growth Marketing Strategies shaped my CareerAll of us talk about our successful campaigns, projects, growth hacks but the truth is there are at minimum 10 unsuccessful/failed…Feb 23, 2023Feb 23, 2023
How my Unsuccessful Growth Marketing Strategies shaped my CareerAll of us talk about our successful campaigns, projects, growth hacks but the truth is there are at minimum 10 unsuccessful/failed…Feb 23, 2023Feb 23, 2023
The future of Performance MarketingTill recently, Google and Meta were the default go to platforms for marketers. However, there is a new trend emerging, primarily driven by…Feb 17, 20231Feb 17, 20231
From Marketing to Product. When and How to make a switch?We marketers have often demonised Google and Facebook for their duopoly of digital advertising ecosystem, but let’s look at the positive…Apr 26, 2020Apr 26, 2020
Product Manager, Product Growth Manager, Growth Product Manager… Which one are you?Fancy designations are the new “in” thing in corporates. Customer Delight Manager, Chief Cheerleader, Hygiene Officer, Social Media Ninja…Apr 13, 2020Apr 13, 2020
Digital Marketing and Dance — an Interesting AnalogyI recently interacted with a bunch of young enthusiastic interns who wanted to make their career in digital marketing but had no idea…Oct 18, 2018Oct 18, 2018
Affiliate Marketing: A Marketer’s Perspective and GuideIt’s a competitive world out there, especially when you talk about digital. With almost every business getting funded, there is a mad rush…May 26, 20171May 26, 20171
